The Scaffold Scenes in Nathaniel Hawthornes The Scarlet...

The Scaffold Scenes in Nathaniel Hawthornes The Scarlet Letter In Nathaniel Hawthorne?s The Scarlet Letter, the Puritans constantly look down upon sinners like Hester Prynne, both literally and symbolically. The use of the three scaffold scenes throughout the course of the novel proved to be an effective method in proving this theory and showing how Puritan society differs from that of today?s. In the first scaffold scene, Hester is being led from the prison where she has spent the last few months, towards the scaffold clutching her newborn baby to her bosom, covering the scarlet letter-the two symbols representing truth and her lost innocence. She stands on the scaffold, with the magistrates and ministers standing above her†¦show more content†¦It is for this reason that he allows Hester to reveal his true identity to Dimmesdale, even thought he realizes that it could be his demise. This new information is a shock to Dimmesdale, his doctor, his friend; his confidante was his enemy all along. Bent on revenge and destroying him, Dimmesdale realizes that the ?Black Man? has his soul after all, and if he doesn?t submit to his will, his life and his reputation will pay the price In a daze, confused and hurt, Dimmesdale wanders to the place where seven years ago Hester had stood clutching their child to her bosom, to the scaffold where he should have stood beside her all those years ago. While standing on the scaffold, his shirt open revealing his own scarlet letter to the world, he looked up at the pulpit where he had stood all those years ago and realizes the hypocrisy of his past actions. He knew that he was no closer to God than Hester, if anything he was far lower than she was, for she had the courage to admit to her sins and to accept her punishment and make the best of it. The main scene that led up to the third scaffold scene is the encounter in the forest between Hester and Dimmesdale. During this scene, the last few details surrounding Hester?s situation is revealed. While Pearl plays on the other side of the brook, dancing in the ?pure sunlight? and reveling in reality, while Hester and Dimmesdale are lost in their own fantasy world,Show MoreRelatedThe Scaffold in Nathaniel Hawthrone ´s The Scarlet Letter 789 Words   |  3 Pages The symbol of the scaffold evolves in The Scarlet Letter by Nathaniel Hawthorne. In Nathaniel Hawthorne’s novel The Scarlet letter is build around the symbolic scaffold. The main characters transform the scaffold from the exposition to resolution. Next the traits of the scaffold itself deteriorate throughout the novel. Finally, the scaffold is applied symbolically throughout Hawthorne’s novel. The scaffold transforms throughout the book because they are there for different reasons. In the beginningRead MoreThe Scaffold Scenes in Nathaniel Hawthrone ´s The Scarlet Letter791 Words   |  3 Pages Nathaniel Hawthorne’s The Scarlet Letter is known as a psychological novel regarding humanity, sin, guilt, and a fair amount of other ambiguous concepts. One of those is the significance of the three scaffold scenes throughout the work. The scaffold scenes signify religious and moral ideas, such as sinfulness, the spiritual figures the characters each portray, and the character development achieved by public and private absolution. The first scaffold scene begins the novel. In chapters two throughRead MoreNathaniel Hawthorne’s Diction of the Scarlet Letter952 Words   |  4 PagesNathaniel Hawthorne’s Diction of The Scarlet Letter The Scarlet Letter by Nathaniel Hawthorne presents the reader with the harsh, life changing conflicts of three Puritan characters during the 17th century. Hester Prynne, Arthur Dimmesdale, and Robert Chillingworth must endure their different, yet surprisingly similar struggles as the novel progresses. Despite their similarities, Hawthorne shows these individuals deal with their conflicts differently, and in the end, only one prevails. NathanielRead MoreSymbols Found in Nathaniel Hawthrone ´s The Scarlet Letter 799 Words   |  3 Pagesreoccurring deteriorating scaffold Pearl Prynne, and the rosebush and ugly weeds are reoccurring symbols in Nathaniel Hawthorne’s â€Å"The Scarlet Letter.† Hawthorne’s characters symbolically transform the scaffold from beginning to end of the novel. Next the three scaffold scenes physically deteriorate with an underlying symbolic tone. Finally, the symbolic use of the scaffold throughout The Scarlet Letter leaves a lasting impression of its readers. The scaffold in the scarlet letter is a structure in theRead MoreThe Puritan Guilt in Nathaniel Hawthorne’s Society Essay1993 Words   |  8 Pagescentury, a time of great prudishness in America but born a man Nathaniel Hawthorne that would put the Puritan society and their way to the test. A Puritan is one who follows the English Protestant lifestyle and someone who adheres to strict religious principle; also one who has a strong regard for pleasure sex and nudity. (Webster’s Dictionary, 2003) Born on July 4th 1804 in Salem, Massachusetts and of Puritan decent himself, Nathaniel Hawthorne and his family experienced intense harassment duringRead More The Scaffold of Sin in The Scarlet Letter Essay1144 Words   |  5 PagesThe Scaffold of Sin in The Scarlet Letter   Ã‚  Ã‚   This scaffold constituted a portion of a penal machine . . . . The very ideal of ignominy was embodied and made manifest in this contrivance of wood and iron (Hawthorne 62-63). A scaffolds effect on the novel can be seen through an examination of the first, second, and third scaffold scenes.   These sections mark the beginning, middle, and end of the novel. The novel The Scarlet Letter, by Nathaniel Hawthorne, is constructedRead MoreArthur Dimmesdales Guilt and Hypocrisy Essay829 Words   |  4 PagesArthur Dimmesdale’s Guilt and Hypocrisy By Ashlyn R. Thomas In Nathaniel Hawthorne’s gripping tale, The Scarlet Letter, a revered Puritan minister suffers from cowardly guilt and hypocrisy after he commits adultery in this novel staged in the seventeenth century. Arthur Dimmesdale, who hides himself in the shame of his lover, Hester Prynne, protects his reputation among the Puritan people. The scaffold, a public symbol of disgrace, contrasts with the pastor’s silent sin of adultery. When HesterRead MoreIn Nathaniel HawthorneS The Scarlet Letter, There Are948 Words   |  4 PagesIn Nathaniel Hawthorne s The Scarlet Letter, there are many important scenes. But there are five scenes that stood out and pushed the plot forward. This includes Hester walking out of the prison, Chillingworth finds out about Dimmesdale’s scarlet letter, and Dimmesdale stands on the scaffold with Hester and Pearl. The final two being Hester meeting Dimmesdale in the forest and the Dimmesdale confessing his sin. These scenes are the key points in his novel. The first major scene in Hawthorne’s TheRead More Character evolution through three scaffold scenes Essay961 Words   |  4 Pages Nathaniel Hawthorne was born in Salem, Massachusetts in 1804 (net). He attended Bowdoin College with famous writers such as Horatio Bridge and Henry Wadsworth Longfellow (net). In 1850, Hawthorne published The Scarlet Letter (1222). It is considered by many that The Scarlet Letter, â€Å"represents the height of Hawthorne’s literary genius. At this time, Boston was the center of a very Puritan society. Throughout the novel Hawthorne uses many symbols. For example, one prominent symbol is the scaffoldRead More Symbols and Symbolism in Hawthornes The Scarlet Letter Essay2336 Words   |  10 Pages Thesis Statement: Nathaniel Hawthorne used symbolism to bring meaning into his book The Scarlet Letter. I. Symbolism A. Definition B. Style II. Symbolism in characters A. Hester B. Dimmesdale C. Chillingworth D. Pearl III. Symbolism in objects A. The scarlet letter B. The scaffold C. The forest D. The brook IV. Symbolic relations between characters and objects A. Characters and the scarlet letter B. Characters and the scaffold C. Pearl and the forest

Analysis Of Ray Bradbury s Fahrenheit 451 - 1633 Words

Bradbury’s Fahrenheit 451: Dissecting the Hero’s Journey to Dystopic World Each person has a perception of the world. People are capable of judging the place they live in, human beings often find it either satisfactory or not. Creative writers have displayed similar, albeit different worlds in their works. They are similar in the way they portray societies with varied amounts of good and evil which may be reflective of how we view our own. On the other hand, they can also be different, as creative works often exaggerate. In order to understand the novel Fahrenheit 451, it is imperative to dissect it according to its narrative structure. The parts include the exposition, the rising action, the climax, the falling action, and the denouement or resolution. The exposition is the part where the characters are mainly pointed and described. Most parts of the novel is using the point of view of its protagonist, Guy Montag, a thirty-year-old married man who works loyally as a government fireman. The job of firemen is oddly contrasting to what we know of them in the real world. They are tasked to burn the books, often after being tracked by a mechanical hound. Bradbury mentions the five golden rules that all firemen have to do: answering the alarm swiftly, starting the fire swiftly, burning everything, reporting back to firehouse immediately, and then standing alert for other alarms (32). Like in the real world, it is a group task, with a highlight on physical stamina,Show MoreRelatedAnalysis Of Ray Bradbury s Fahrenheit 4511743 Words   |  7 PagesIn Fahrenheit 451, by Ray Bradbury, the protagonist, Guy Montag, suddenly realizes his overwhelming discontent with life when he meets Clarisse McClean, a seventeen year old girl who introdu ces him to beauty of the world and the notion of questioning ones surroundings. This novel, having been released shortly after the Second Read Scare, a time when fear of communism lead to the baseless accusation of political figures by Senator McCarthy, was received with mixed reviews. However, today more so thanRead MoreAnalysis Of Ray Bradbury s Fahrenheit 451 Essay2089 Words   |  9 PagesThe analysis of Ray Bradbury s dystopian novel, Fahrenheit 451, shows that literature as books, education and alike is abused and criminalized in the hero’s reality, who is Guy Montag. The novel’s setting is when new things seem to have totally replaced literature, fire fighters set flames instead of putting them out, the ownership of books is deserving of the law and to restrict the standard is to court demise. The oppression of literature through innovation and technology can be analyzed throughRead MoreAnalysis Of Ray Bradbury s Fahrenheit 4511722 Words   |  7 Pagesthemà ¢â‚¬ . Morrison’s claim can be interpreted as meaning that heroes, whoever they may be, are people who have the courage to revolt against injustices that are viewed by most as fixed or unchangeable parts of their societies. In Ray Bradbury’s acclaimed 1953 novel Fahrenheit 451, the protagonist Guy Montag certainly qualifies as a hero as he rebels against the dystopian society he lives in, which has completely eschewed critical thinking and reading books. Montag begins to realize that this society isRead MoreAnalysis Of Ray Bradbury s Fahrenheit 4511193 Words   |  5 Pagestrue today? In Ray Bradbury’s Fahrenheit 451, ideas such as dystopian society, the dulling of emotions, personal freedom, and government censorship are utilized to illustrate how technology, the advancement of society, and government control has blindfolded the population from the creativity, knowledge, and truth of the past. Bradbury employs each of these ideas frequently throughout the nov el to further enhance the deeper meaning behind his masterpiece. When one looks at Fahrenheit 451 like a workRead MoreAnalysis Of Ray Bradbury s Fahrenheit 4511241 Words   |  5 Pagesof the people who do not do anything about it† (Albert Einstein). In Ray Bradbury’s novel Fahrenheit 451, the novel explores censorships role as a hindrance on individuality, and the severe toll it takes on society’s self-awareness. Academia has widely argued the reason behind Bradbury’s dystopian themed work of art. Most interpretations of the novel suggest the work resembles anti-censorship propaganda. On the other hand, Bradbury himself stated: â€Å"I wasn’t worried about censorship-I was worried aboutRead MoreAnalysis Of Ray Bradbury s Fahrenheit 451 1486 Words   |  6 Pagesthe story. The novel Fahrenheit 451 concludes with a corrupt censored society in which hundreds of oppressed individuals are killed by an atomic bomb leaving Guy Montag and a few others to rebuild humanity. Many will propose that the ending was not app ropriate because there were too many questions left unanswered. For example, â€Å"What happened to Professor Faber?† or â€Å"How will a couple of homeless men survive post from a nuclear war?† The conclusion of Ray Bradbury’s Fahrenheit 451 leaves the readerRead MoreAnalysis Of Ray Bradbury s Fahrenheit 451 Essay1311 Words   |  6 PagesAuthored by Ray Bradbury in 1953, Fahrenheit 451, a descriptively written science fiction, presents its readers with his bitterly satirical view of the foreboding future and the consequences that may come with it. The novel depicts a dystopian society in which freedom of expression and thought is limited and books are outlawed. Written after WWII, when book burning and the blacklisting or censorship of films was a common threat. Technological advances were beginning to spread and therefore, influencingRead MoreAnalysis Of Ray Bradbury s Fahrenheit 451 1815 Words   |  8 PagesRay Bradbury was a well-known author who happe ned to write several novels, books, and short stories. He was very famous and I have never read anything that he wrote, until I read this book. I wasn’t sure what to expect because I had no idea what it was about and what kind of story it told. Fahrenheit 451 told a breathtaking adventure, was relatable, and it was almost as if I was submerged in this dystopian society, who was forced to live without imagination, books and a sense of wonder. Mr. BradburyRead MoreAnalysis Of Ray Bradbury s Fahrenheit 4512341 Words   |  10 Pagesrecognizable and typical patterns of behavior with certain probable outcomes†. While in Ray Bradbury’s Fahrenheit 451, water is used to represent death and rebirth, showing that our experiences can change us, and we can be re-birthed as a totally new person, while in Homer’s Odyssey, water is used to show that life is full of vast trials and adventures to overcome. The archetype of fire is also used in both novels. In Fahrenheit 451, it is used to show that even through destruction can emerge good; while inRead MoreAnalysis Of Ray Bradbury s Fahrenheit 451 875 Words   |  4 PagesGiridhar Batra Ross-1 Aug 29. 2014 Fahrenheit 451 Essay The Role of Technology as a Theme in Ray Bradbury’s Fahrenheit 451 The average person in our society spends 7-8 hours a day(The Washington Post) using technology; that is stuff like television, video games, surfing the web, etc. Let that set in; that’s a long time. Our society procrastinates also is constantly distracted by technology like no other. We are practically glued to technology; before we become slaves of technology we must change

Essay on Ethics Chp4. Exam Review - 2312 Words

. _____ law defines the rights and duties of individuals and organizations (including businesses). A) Civil B) Criminal C) Competitive D) Administrative E) Regulatory Points Earned: 2.5/2.5 Correct Answer(s): A Correct 2. Which of the following is not a provision of the Dodd-Frank Wall Street Reform and Consumer Protection Act? A) Increases the accountability and transparency of financial institutions B) Creates a bureau to educate consumers in financial literacy C) Creates an organization to pay the bills of low-income consumers D) Create incentives for whistle-blowers to come forward E) Increases oversight of the financial industry Points Earned: 2.5/2.5 Correct Answer(s): C Correct 3. Which of the forces†¦show more content†¦B) protect domestic businesses. C) protect employees. D) promote strategies that enhance business welfare over consumer welfare. E) distinguish competitive strategies that enhance consumer welfare from those that reduce it. Points Earned: 2.5/2.5 Correct Answer(s): E Correct 13. Which of the following acts can be classified as procompetitive legislation? A) Equal Pay Act of 1963 B) Civil Rights Act of 1964 C) McCarran-Ferguson Act of 1944 D) Sherman Antitrust Act of 1890 E) Occupational Safety and Health Act of 1970 Points Earned: 2.5/2.5 Correct Answer(s): D Correct 14. Which of the following groups is not a group that receives special legal protections? A) The elderly B) Children C) Senior citizens D) The highly educated E) Young consumers Points Earned: 2.5/2.5 Correct Answer(s): D Correct 15. Which of the following acts, passed in response to public outrage over conditions described in Upton Sinclairs The Jungle, was the first consumer protection legislation? A) Civil Rights Act of 1964 B) Sherman Antitrust Act of 1890 C) Magnuson-Moss Warranty Act of 1974 D) Consumer Product Safety Act of 1972 E) Pure Food and Drug Act of 1906 Points Earned: 2.5/2.5 Correct Answer(s): E Correct 16. The _____ was called â€Å"a sweeping overhaul of the financial regulatory system†¦on a scale not seen since the reforms that followed the Great Depression.†

The Revolutionary Era Took Place From 1763-1789 - 1374 Words

The Revolutionary era took place from 1763-1789. In this era was the Continental Congress. 1774, Carpenter’s Hall in Philadelphia, address many grievances against British, called First Continental Congress, included George Washington and John Adams. October 1774, First Continental Congress petitioned King George lll, Congress called for a general boycott of British goods. May 1775, Second Continental Congress, State house (now Independence Hall) in Philadelphia, new members included Benjamin Franklin and Thomas Jefferson. Thomas Jefferson, Virginian, drafted Declaration of Independence in early summer 1776. Franklin and Adams helped revise the Declaration of Independence in justifying the need for independence. July 4, 1776, Continental Congress approved the Declaration of Independence. Declaration of Independence signed by 56 delegates of the Second Continental Congress. Liberty Bell rung to celebrate first public reading of Declaration of Independence on July 8, 1776 in Phil adelphia. Member of Congress, Bostonian John Adams, fought passionately for independence, became second President of the United States. Printer, publisher, inventor, scientist, and diplomat, Benjamin Franklin, represented the Continental Congress in France during Revolution. Todd 2 Treaty of Paris, signed in 1783, signified conclusion of American Revolution, Congressman John Adams, Benjamin Franklin, and John Jay signed on behalf of the United States. ThereShow MoreRelatedPolitical Change : The American And French Revolutions And The Civil Rights Movement968 Words   |  4 Pagessocial and economic issues trigger movements and revolutions which either influence the government to change their policies or replace the government thus bringing political change. By evaluating prominent and well-known instances of political change from the past, such as the American and French revolutions and the Civil Rights Movement, it becomes clear that political change cannot occur without social and economic upheaval. The contemporary democratic systems of government in the Western world, particularlyRead MoreThe Causes And Consequences Of The French Revolution Essay5309 Words   |  22 PagesAchievement Standard 91435: Analyse an historical event, or place, of significance to New Zealanders. The causes and consequences of the French Revolution: The Tennis Court Oath Introduction The French Revolution was arguably and widely regarded by historians as being one of the most important events in human history. The revolution in France (between 1789 to 1799) accelerated the rise of republics and democracies. It became the â€Å"focal point for the development of all modern political ideologiesRead MoreThe French Indian War And The American Colonization Of North America1326 Words   |  6 Pages(salutary neglect) and they prospered until the French-Indian War (1754-1763). The spirit of independence cultivated in the American colonists during the past era was challenged by the heightened British presence after the French-Indian War. The colonists increasingly resented the high tariffs placed to eliminate British debt and the colonists protested the British until open rebellion was sparked at Lexington and Concord. The Revolutionary War started in 1775, when a small number of colonists, at firstRead MoreAmerican Exceptionalism By George Washington1320 Words   |  6 Pagesexisted from early years and George Washington is one of the key pieces in this issue. The U.S history maintenance the idea of American Exceptionalism because this country have done so much and have incredible stuffs like children and disability support, insurance, study opportunities, etc. George Washington is an example that U.S. and its population are unique in several ways. â€Å"George Washington (1732-99) was commander in chief of the Continental Army during the American Revolutionary War (1775-83)Read MoreEssay on The Three Different French Empires1436 Words   |  6 Pageswith the period of the rule of the ancià ©n regime, known as the Kingdom of France, lasting from 1594 to 1789. Subsequently, one can distinct the empire as created by Napoleon I as a second empire which lasted from 1804 to 1814 (and a brief restoration in 1805), which was the first to be actually named an empire, and finally the second French empire, founded by Napoleons nephew Napoleon III which lasted from if 1851 to 1948. This paper draws a comparison between the French empire during th e time ofRead MoreThe French Revolution And The Civil War2964 Words   |  12 PagesFrench Revolution is the civil war that took place throughout France between July 14, 1789 and July 28th, 1794. The word â€Å"civil war† did not mean only the bourgeois revolution. It included a broader sense than only bourgeois, because it was a whole national revolution for all the people to establish himself as free man, and to hold equal right. The origin of French Revolution are complex (584). There are involve so many connected factors such as political, economic, social, and ideological reasonsRead MoreEssay on The Inevitabilty of the American Revolution1720 Words   |  7 Pagessettled; they were to remain subject to the King and dependent on the kingdom of Great Britain. In return, they were to receive protection. They would also enjoy the rights and privileges of all free-born Englishmen. The British subjects of pre-Revolutionary America should have had, beyond a doubt, equal rights with those in Britain. The first adventurers and their children after them should have had and enjoyed all the freedom and liberty that their counterparts in England enjoyed. The colonistsRead MoreRevisiting, Revising, and Reviving Americas Founding Era6252 Words   |  26 Pagessaga in 1763 when Britain, saddled with debt at the close of the Seven Years War, levied new taxes that prompted her American colonists to resist, and then to reject, imperial rule. Having declared independence and defeated the British, American patriots then drafted the constitution that remains the law of the land to this day. With George Washingtons inauguration as president in 1789, the story has a happy ending and the curtain comes down. This time-honored script renders the road from coloniesRead MoreAge of Enlightenment and Century5169 Words   |  21 Pagesindicating the degree to which they successfull y followed Machiavelli’s suggestion. Choose two: Elizabeth I of England Henry IV of France Catherine the Great of Russia Frederick II of Prussia 13. ’05 Using examples from at least two different states, analyze the key features of the â€Å"new monarchies† and the factors responsible for their rise in the period 1450 to 1550. ’03 To what extent in what ways did women participate in the Renaissance? REFORMATION Read MoreChapter 7 and 8 Study Guide: a Survey American History2026 Words   |  9 Pagesbureaucratic power structure that the Federalists had erected in the 1790s, and he helped ensure that in many respects the federal government would remain a relatively unimportant force in American life. 2. Society and Women, early 1800s MA in 1789 required that its public schools serve females as well as males. Judith Sargent Murray- look at People Mercy Otis Warren- look at People 3. Education, access to (whom?) The Republican administration was keen on giving equal opportunity for

Statistics Free Essays

During a recent year, the company got 50 complaints concerning carpet installation. The following data represent the number of days between the receipt of the complaint and the resolution of the complaint: 1 65, a. Construct a frequency distribution and a percentage distribution table. We will write a custom essay sample on Statistics or any similar topic only for you Order Now B. Construct a histogram. C. If you had to tell the president of the company how long a customer should expect to wait to have a complaint resolved, what would you say? Explain. D. Compute the mean, median, first quartile, and third quartile. . Compute the range, Intrauterine so, how? Question 3 A survey sponsored by The American Dietetic Association and the agribusiness giant Contra found that 53% of office workers take 30 minutes or less for lunch each day. Approximately 37% take 30 to 60 minutes, and 10% take more than an hour. A. What additional information you want to know before you accepted the results of the survey? B. Discuss the four types of survey errors in the context of this survey. Question 4 The owner of the restaurant serving Continental-style entrees was interested in tidying ordering patterns of patrons for the Friday-to-Sunday weekend time period. Records were maintained that indicated the demand for dessert during the same time period. The owner decided to study two other variables, along with whether a dessert was ordered: the gender of the individual and whether a beef enter ©e was ordered. The results are as follows: A waiter approaches a table to make an order. What is the probability that the first customer to order at the table a. Orders a dessert? B. Order a dessert or a beef enter ©e? C. Is a female and does not order a dessert? D. Is a female or does not order a dessert? E. Suppose the first person that the waiter takes the dessert order from is a female. What is the probability that she does not order dessert? F. Are gender and ordering dessert independent? G. Is ordering a beef enter ©e independent of whether the person orders dessert? Question 5 A student has seven books that she would like to place in her backpack. However, there is only room for four books. Regardless of the arrangement, how many ways are there of placing four books into her backpack? How to cite Statistics, Papers

Business Ethics and Social Response

Question: Discuss about the Business Ethics and Social Response. Answer: Introduction: Google is the most popular organization that had given its consumer the best search engine providing knowledge to the students, scholars and any ordinary person who needs to gain knowledge on a particular subject. Sitting at home and gaining knowledge without travelling to libraries and going through a number of books has made this platform preferable for millions of people. Google is often considered to be in the first position among all other such platform because of the huge search results that it provides. Besides, it has YouTube, google chrome, google + and many others which have gained attention. It has a huge fan base all over the world. However, Google although had made huge profits from its brand value and the positive aspects it have, it had failed miserably in maintaining privacy of the consumers. The various regulatory bodies have investigated and found out that although google claims to not indulge into consumers privacy there has been cases where such discrepancies are reported. The report will first establish the different strategies it had taken to make consumers happy, then the ways about how google should respect privacy of consumers at the same time of maintaining profit and lastly how to deal with the growing regulations of every nations that keep a strict eye on Googles different moves. Googles strategy and serving of all stakeholders: Google has become one of the largest platforms that provides the best search results on the internet and has gained the appreciation of a huge number of people all over the world. It has been successful in providing its users with the best satisfaction while searching for their topics of interest. Google is renowned of producing the best results of the searches and makes the most of the expectations of the consumers. In this away it has been able to create a loyal consumer base that had crossed the consumer base of many other rival organizations (Bray, 2016). It has been successful in establishing a powerful position in the rank 1 position of all the similar organizations and had surpassed many others in establishing a brand name for itself. It had surpassed organizations like WebCrawler and Infoseek which used to be the most dominating firms in the market. Not only them, it had also surpassed Bing of the Microsoft, yahoo and many others as well. It has established a market that mainly covers for about 65% of the global market share. Statistics have stated that there is usually about 3.5 billion searches everyday on an average which is found to be much higher than the searches done on the other websites. Therefore, in order to keep the loyal customer base intact and to attract more and more customer base, Google has always tried to incorporate services so that the best outcome is received by the citizens of different nations (Cao et al., 2014). Google has been believed to expand it reaches to a variety of streams and ventures. It has established a number of advertising platforms along with a digital book publishing space. It has also been successful in establishing its hold in the social networking zones. With the expansions made in the different fields it has become the most successful organization. It has been even seen to buy a large number of companies about more than hundreds in number by purchasing billions of sums over it. The purchased companies were found to belong to various industries like from robotics to even smart home devices and even to intangibles such as the voice recognition technologies. Although a number of various privacy concerns have been raised by different concerned authorities over a large number of years, however many customers and supporters look into the issue otherwise (Toy Hay, 2014). There are many advertising companies who have been excessively successful in displaying their ads to the ordinary citizens and thereby helping ton increase awareness among the various citizens regarding a particular product. Very attractive advertisements displayed with sponsored links alongside search results for the key words not only provide the companies with benefits but also gives a large amount of profit for the Google corporations well (Lopez, Marin Ca;deron, 2016). Besides this the other strategies that have been proposed by google is to attract a large number of customer through the varieties of services it has started for the global population. Some of them are the most popular web Browser called the Google Chrome that has gained appreciation because of its simplistic handling that provides no hassle but a simplistic surfing (Shafavi Shukur, 2014). The email system initiated by Google has also helped supporters by providing a huge number of space which was much greater than the rival mailing servers. It has provided a video watching site regarding any query like from scientific experiments to cooking classes to films. Others involve the Android system used globally and the google + which is a similar social networking site like Facebook (Vienot, Garcia Nieh, 2014). Google has an X-ray department that has world cut technologies that utilizes exciting and cutting edge technique that has the capability to change the world. Google respecting privacy and still maintaining profitability: Given its business model, Google is bound to collect data on its users activities, location, time of login and so on. But in order to do so, the company has to bear in mind that it has to maintain an approach that does not hurt the privacy of its users (Weiss, 2014). Google has been earlier subjected to privacy breeching allegations. Such allegations have not only led the organization to pay millions of dollars as fine to Government authorities of various countries but also have been a prime reason of erosion of trust in the brand among users minds. Thus, the need of the hour for the Internet behemoth is to have a more ethical and governed Tracking system for its users which can help its users maintain their privacy and also enable the company to deliver superior value through its services beating the competition (Bryman Bell, 2015). A few recommendations on how to optimize its services have been listed. Services such as Google Dashboard should be more promoted to users which gives them clearer control of which information they wish to share with the company while browsing through its range of internet services. The service needs to be constantly upgraded by the tech giant to make sure the user gets the convenience of retrieving huge amount of information within fractions of seconds but not at the cost of losing out own information without free will (Shaw Barry, 2015). Services like Street View which have been earlier a hub of controversies need to be rightly offered to users. The service must ensure to keep peoples faces, vehicle registration plates to be anonymous while providing real time view of any desired location to its users (viewers) (Desjardins McCall, 2014). Further emphasizing on Google Adwords, which happens to be Googles cash cow maybe further worked upon to gain advertisers trust. Google needs to inform its advertiser exactly how many clicks on his/her advertisement link could get the link to what kind of ranking order among search results. In doing so, the advertiser will get a better understanding whether the ad is actually relevant to that segment or it needs to be placed in some other campaign (Speikermann et al., 2015). The right to be forgotten ruling in the EU needs to be more stringently adhered to. Though it is hard to take a decision on contents to be screened and displayed, the company must dedicate enough resources to make sure that it doesnt get embroiled in major lawsuits especially with Governments (Nofer et al., 2014). The Do not Track call to action must come up with every upgraded version of Google Chrome. The unified Privacy Agreement commissioned on March 1, 2012 should be improvised to become more lucid, giving the user a profound understanding of the information the user is going to divulge to the company in the course of his activities in the company services. In spite of lofty privacy agreements, there has been breach of trust from Googles end a number of times leaving Governments and users in shock and awe. Thus, adhering to the mentioned terms is the only concern for the Big Bull. So, in a nutshell, it may be said that developing trust among its users through transparency and optimized servicing of requests is the key to unlocking huge revenue coffers for the Giant (Boreale Paolini, 2015). Increasing global regulation of privacy and Googles operation: Privacy is a possession that must be maintained by an individual and is his birthright. No medium in the world has the right and audacity to inherit your privacy without sheer permission and reflects negligence in providing respect to that individual. Many nations have active organizations that are seen to be very particular about the privacy maintenance of each and every member of the nation. They have active monitoring sectors who perform their task very diligently and undergoes thorough researches and analysis to understand the extent of an organization in the private zone of citizens and lao look over any breaches in the policies on privacy maintained by that nation. Google is a site that mainly performs it excellence depending upon the information that it derives from the individuals either through track down system or by following the searches made by the organization on the shopping sites, asking for allowance on the phones through their android system thereby knowing a lot ab out a person that the person is himself unaware of ("Google Privacy Breach", 2017). A poll has recently stated that about 52 percent of its users are very concerned about the level of privacy that google have crept into. A similar issue was found when it was told to the safari users that thy were protected when the actual case was not so. Google cookies were still installed when it was not supposed to. Google, admitting it as a mistake immediately took it away from the public sites. This situation was actively handled by the Federal Trade Commissions called the FTC who launched an investigation and found Google to be guilty. Google faced a huge loss in this scenario to pay $22.5 million as the fine for refraining from its privacy policies. Google also had to pay a total sum of about $17 million to settle the different charges brought out by 37 states and the District of Colombia. Even Google maintained breaching of privacy policies when it went around neighborhood collecting information and scanning data from unsecured networks of users. When caught by the Informati on commissioners office in UK, it apologized but even carried their work. In the United States also they had to pay a settlement of about $ 25, 000 to the Federal Communications commission for intentionally delaying their investigation on privacy policies. FCC released statements that the privacy breaches were intentional and were done deliberately to which google requested them to be confidential about their findings. This resulted in a loss of $7 million by the google. Even Google has faced huge obstacles while establishing its base in China. Government had put many restrictions to Google to spread their business. Moreover, its competitor called BAIDU in china had also given it a very hard time. Moreover, here Google had to agree to a number of Self-censor filters in accordance with Chinese Law because it never followed this policy before and always followed a free and open access to information. Google here had to provide many strategies to earn profit and also establish their ba se successfully. Therefore, the Google should strategize their business plans and develop markets in an ethical sense where the privacy of it consumers should be respected and not breached. In this way, it will get into less struggles with the regulating bodies of different nations and can face less penalties and break down of consumer trust on them (Martin, Borah Palmatier, 2014). Conclusion: From the above report, one can easily understand that the main loophole in business strategy is that it has no specific ethical considerations that an organization needs to have to gain consumer trust. In order to create a loyal base of customers, the organization also needs to be trustworthy which will be reflected in the activities and the strategies that it undertake. It should not be the scene that an organization in order to make profit are violating privacy rules and systems of the people of the nations (Paganini Pierluigi Paganini is Chief Information Security Officer at Bit4Id, 2017). The profit-making strategy and the quest for being the best in the industry should never overcome the ethical considerations and the moral virtues the company is based on. Trust creates a brand value and the brand name should not be affected by keeping consumers in darkness. Therefore, Google in his future ventures should be careful and strategize their approaches based on moral virtues and pri nciples so that its reputation does not get affected. References: Boreale, M., Paolini, M. (2015). Worst-and average-case privacy breaches in randomization mechanisms.Theoretical Computer Science,597, 40-61. Bray, M. (2016). Going Google: privacy considerations in a connected world.Knowledge Quest,44(4), 36. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Cao, N., Wang, C., Li, M., Ren, K., Lou, W. (2014). Privacy-preserving multi-keyword ranked search over encrypted cloud data.IEEE Transactions on parallel and distributed systems,25(1), 222-233. DesJardins, J. R., McCall, J. J. (2014).Contemporary issues in business ethics. Cengage Learning. Spiekermann, S., Acquisti, A., Bhme, R., Hui, K. L. (2015). The challenges of personal data markets and privacy.Electronic Markets,25(2), 161-167. Google Privacy Breach. (2017). Huffingtonpost.com. Retrieved 1 February 2017, from https://www.huffingtonpost.com/news/google-privacy-breach/ Lpez, G., Marn, G., Caldern, M. (2016). Human aspects of ubiquitous computing: a study addressing willingness to use it and privacy issues.Journal of Ambient Intelligence and Humanized Computing, 1-15. Martin, K. D., Borah, A., Palmatier, R. W. (2017). Data privacy: Effects on customer and firm performance.Journal of Marketing,81(1), 36-58. Nofer, M., Hinz, O., Muntermann, J., Ronagel, H. (2014). The economic impact of privacy violations and security breaches.Business Information Systems Engineering,6(6), 339-348. Paganini, +. Pierluigi Paganini is Chief Information Security Officer at Bit4Id, S. (2017). Google privacy breach caused by a software defect. Security Affairs. Retrieved 1 February 2017, from https://securityaffairs.co/wordpress/34824/digital-id/google-privacy-breach.html Safavi, S., Shukur, Z. (2014). Improving Google glass security and privacy by changing the physical and software structure.Life Science Journal,11(5), 109-117. Shaw, W. H., Barry, V. (2015).Moral issues in business. Cengage Learning. Spiekermann, S., Acquisti, A., Bhme, R., Hui, K. L. (2015). The challenges of personal data markets and privacy.Electronic Markets,25(2), 161-167. Toy, A., Hay, D. C. (2014). Privacy auditing standards.Auditing: A Journal of Practice Theory,34(3), 181-199. Viennot, N., Garcia, E., Nieh, J. (2014, June). A measurement study of google play. InACM SIGMETRICS Performance Evaluation Review(Vol. 42, No. 1, pp. 221-233). ACM. Weiss, J. W. (2014).Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers.

Business Research for Social Media Marketing - MyAssignmenthelp

Question: Discuss about theBusiness Research for Social Media Marketing. Answer: Introduction Social media marketing is gaining a lot of popularity in every industry lately. A large number of organizations are using this platform to introduce and promote their products, conduct consumer behavior analysis and generate effective feedback in order to constantly improve their products and services. Social media allows the organizations to target a wider customer base than any other marketing platform due to its wide usage. Even though social media is becoming a very popular platform for marketing, its impact on consumer behavior has yet not been completely identified. The number of people using social media is increasing every day, but how many people are actually using social media to actually gain product knowledge before buying it yet unknown. Therefore, the basic objective of this project is to conduct research on the impact of social media marketing on the purchasing behavior of the consumers. The research proposal sets a project objective, summarizes the literature review o n the topic of social media marketing, identifies the research questions, defines the research methodology and provides the conclusion. The aim of the project is to get a clear insight into the effect that social media marketing has on consumers and other relevant issues (Li, 2007). Project Objective The objective of this project is to identify the gaps in the literature review of social media marketing. Even though in-depth research and studies have been conducted by a number of researchers regarding the usage of social media for marketing purposes, its actual impact on the buying pattern of consumers is yet not identified accurately. While marketing is one of the basic factors in expanding the profitability of any association, it is critical to ensure that the right channels are used to capture the buyers. While the current situations and extensions for the advertisers to use the online networking for affecting the objective clients have been given, what stays missing is the variable that the handy usage of these ideas has not been contemplated in subtle elements. What's more, it can be seen that most of the writing are composed with the advertisers' perspective. Therefore, the conduct of the customer is enormously accepted as latent. The viewpoints of the purchasers are requir ed to be contemplated and investigated more to infer an adjusted conclusion. It can, consequently, be said that the necessity of more extensive viewpoint rises while concentrate the effect of online networking showcasing on customer conduct (Huang Boh, 2011). Literature Review Fuchs (2013) describes that the web-based social networking is a stage where the content of the web is modified and shared by the clients at any given time. The mind boggling parts of the online networking have been clarified in this given writing which explains on the positive and negative parts of the web-based social networking stage. The prerequisite of data in regards to the media has been set up with contextual investigations on Facebook, Google, WikiLeaks and Wikipedia. Therefore, the power of the media scene in this new stage is clarified. One might say that the different parts of the online networking has been clarified with suitable contextual analysis. Be that as it may, the viability of the same on the conduct of the standard clients is clarified in a constrained way (Fuchs, 2013). Then again, another part of the web-based social networking as a showcasing device has been clarified too. It can be found in the review embraced by Hays et al. (2013) that the online networking is one of the intense devices which can ensure that any business can achieve a more extensive number of target clients with usage of restricted assets. The noticeable quality of these stages as the appropriate components of a goal promoting association has been expounded too. The goal showcasing associations of the main 10 most went by nations are contemplated with the assistance of semi organized meetings. It can see from the review that the use of the online networking among the DMOs is as yet not that pertinent. Nonetheless, different trial systems are directed which can be powerful in guaranteeing that the valuable business methodologies are actualized to witness significant development for the business (Hays Page, 2013). Tuten and Solomon (2014) depict that with a specific end goal to ensure that the online networking showcasing can procure the set targets and ready to achieve any business towards impressive objectives, it is essential that the appropriate utilization of procedures are finished. It is fundamental that the most fitting technique is chosen for any given organization and it is connected such that it suits the business. What's more, it has been illustrated in the review that how the esse4ntial hypotheses of promoting can be essentially connected in the viable circle and how the most helpful business results are obtained appropriately (Kjellnas, 2014). In any case, it has been clarified by the creators that catching the consideration of the clients is insufficient to guarantee the control of client conduct. It is essential that the consideration is changed over into intrigue. In this manner, the prerequisite of connecting with into the correct correspondence channel can said to be a powerful way. The acknowledgment of the shopper towards an item is critical to ensure that the association can get the standard notoriety in the market. Subsequently, understanding their prerequisites and viewpoints has been perceived by the creators too. In this manner, the vitality of systems to impact the customer acquiring conduct has been perceived and explained by the creators. While web-based social networking is considered as a noteworthy instrument in showcasing nowadays, the insightful energy of the buyers with respect to the same has been clarified by Solomon (2014). It has been seen by the creator that so as to ensure that the shopper conduct is influenced by the online networking advertising, it is vital that proper estimations should be possible. The general sentiment any shopper with respect to a specific situation of promoting in any commercial center is required to be considered. Thus, the idea of the customer's slant toward Marketing (CSM) has been recorded by the creator as a strong device to decide if they are persuaded enough to buy a specific item or administration which is being promoted on the online stage (Solomon, 2014). Research Questions The research questions in this report revolve around social media marketing and its impact on consumer behavior. The questions have been divided in two categories namely, primary research question and secondary research question. The primary question will be the main focus of the research proposal and the secondary question will consist of other relevant questions related to the topic. Primary Question What is the impact of Social Media Marketing on consumer behavior? Secondary Question Why do social media have an impact on the purchasing behavior of the consumers? Research Design and Methodology Research Approach The main aim of the research is to analyse the impact of online social media networks on the buying behavior of the customers. In order to investigate and collect data for conducting the research, proper methods of data collection need to be used. It is easy to collect general information, but collecting information that is relevant to the purpose of analysis can be be difficult.. There research type can be broadly categorized into two approaches; inductive and deductive.. A deductive research can be used to anticipate the trends in future on the basis of the theories that already exist. In case of inductive research, the theories are developed on the basis of data and empirical findings. The study to be conducted in this report is inclined on inductive research that would help to gather descriptive data and assist in obtaing empirical results. Inductive research can be used to obtain the answers for both primary and secondary question by anylzing the responses of consumers about the way they use of social media and its relevant impact on their shopping style.. Research Plan The method used to carry the anlalysis in this study is qualitative research method instead of the quantitative research method. The reason behind choosing this method is that the aim of the study to find how effective social media is when it comes to the buying behavior of the consumers, hence we need to focus more on qualitative data than on numbers. The qualitative focuses on the observations and content analysis of the data collected rather than the volume and number of data. The qualitative research tends to be more flexible and adjustable as compared to quantitative research. There are a number of different sources from which the data for the purpose of study can be gathered. The collected data can be used for various purposes, depending on the type of the information collected, hence it is very important to get the information from the right place keeping in mind the aim of the study. Primary data collection is a cost intensive process as it involves collecting the most fresh version of information mostly from people directly. Whereas secondary data is collected from various existing facts and information. For conducting analysis in this report, the method of telephonic interviews and personal interviews has been used to get a first hand version of data. Research Findings Primary Research Findings After the data was collected using interviews, the impact of social media was analyzed on the purchasing power of the buyer. The majority of the people that were interviewed said that they used social media pages of a particular company to get to know about the current promotional offers and discounts that are being offered by the company. They also revealed that even if they were not planning to visit a particular store, social media offers would push them to at least go have a look. Most of these visitors ended up buying something from the store during their visit. This clearly shows that organizations that have a social media presence can easily lure the social media users into buying something for them. This however doesnt necessarily mean profit maximization, but it definitely increases the customer base of the organization. Consumers also used social media to find out information about organization for instance, in case of retail stores, the consumers can find about the opening and closing times of the store, the product range offered by the store, the nearest located store and other features that may assist in making the customer choose to shop in a particular store. Certain stores also offer a virtual tour online that helps the consumers to get a hypothetical visit to the store. This shows that social media surely has an impact on the buying pattern of the consumers. Secondary Research Findings The secondary question in this research proposal was to find out the reasons why social media has an effect on the buying behavior of the consumers. To be more specific, Facebook has been considered as a social media platform and the interviews were conducted to find out why Facebook presence of any organization was having an impact on its customers. The first reason that was identified was that Facebook has the maximum number of users that any other social media site possesses. Additionally, people tend to spend a large amount of time on Facebook. Since the application is available on the mobile phones too, people are practically connected to Facebook all the time (Lee, 2016). A lot of respondents confessed that they do not watch tv everyday, dont read the newspaper every day but use Facebook everyday without fail. 6 out of 10 respondents said that they use Facebook and Google to find out information about the products they want to buy. The consumers also use the comments and feedba ck of other users to find out the popularity of the products among masses. This gave the users a reality check about the efficiency of the products before even buying them. The users on social media sites are genuine and reliable, who also get into discussions about a particular product or service offered by different organizations. People share their experiences and help each other with alternative options that might be unknown to someone. So, wide coverage and human interaction are the two major causes behind the effect of social media having an impact on the consumer behavior (Chaffey, 2017). Conclusion To conclude, it can be said, social medias gaining popularity is surely having an impact on the buying behavior of consumers these days. People are not only using social media to find out about new products and services, but are also using this medium to find out about the quality of these products and services even before getting their hands on them. Social media can be used by organizations in two ways; firstly to catch the attention of consumers and secondly to use consumer feedback to improve their products. Every organization which has an active social media presence tends to become more popular among the general public in comparison to organizations with no or inactive social media presence. Since, the technology is advancing every day, the importance of social media in affecting the consumer behavior is anticipated to keep getting stronger. References Chaffey, D., 2017. Global social media research summary 2017, Available at: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ Fuchs, C., 2013. Social Media and Capitalism: In Producing the Internet. Critical, Available at: https://fuchs.uti.at/wp-content/SocialMediaCapitalism.pdf Hays, S. Page, H., 2013. Social media as a destination marketing tool: its use by national tourism organisations. Current Issues in Tourism, 16(3). Huang, J. Boh, W., 2011. From A Social Influence Perspective: The Impact Of Social Media On Movie Sales, Available at: https://aisel.aisnet.org/pacis2011/79/ Kjellnas, M., 2014. Social media as a marketing tool versus strategic alliance a comparison, Available at: https://www.diva-portal.se/smash/get/diva2:825909/FULLTEXT01.pdf Lee, K., 2016. Why You Should Share to Social Media in the Afternoon + More of the Latest Social Media Research, Available at: https://blog.bufferapp.com/new-social-media-research Li, C., 2007. How Consumers Use Social Networks, Available at: https://www.eranium.at/blog/upload/consumers_socialmedia.pdf Solomon, 2014. Social media marketing, Available at: https://www.docsity.com/it/social-media-marketing-t-l-tuten-e-m-r-solomon-2014/830881/